SERVICES
Strategy and hands-on build in one person.
I design the process, then configure, integrate or code whatever it needs.
Revenue systems
The tools your go-to-market team lives in, set up so the data is trustworthy.
CRM setup & cleanup
Object model, properties, deduplication, permissions and automations, whether you’re starting fresh or untangling years of drift. The result is a CRM your team can use and your reports can trust.
HUBSPOT · Custom CRM
GTM tech stack
Choose, connect and rationalise your tools. Fewer seats, fewer tabs, and clean data between each one.
APOLLO · SLACK · ENRICHMENT · SEQUENCING
Custom integrations
When native connectors don’t fit, I build the sync: APIs, webhooks and reliable two-way data flows. Every handoff is designed for visibility and recovery when something fails.
REST · WEBHOOKS · MIDDLEWARE
Revenue process
How deals move, how people are paid and how money gets collected.
Pipeline & forecasting
Stage definitions, exit criteria, forecast categories, and the dashboards leadership reviews every week. Turn pipeline reviews into decisions rather than debates about the numbers.
CRM · FORECASTING · DASHBOARDS
Process & comp design
Lead routing, SDR→AE→CS handoffs, territories, quotas and commission plans people understand. Make ownership clear at every step from first touch to renewal.
ROUTING · TERRITORIES · COMPENSATION
Pricing & finance process
Packaging and pricing models, quote-to-cash, invoicing, and billing that reconciles with the CRM. Keep the commercial promise and the finance record in sync.
STRIPE BILLING · SUBSCRIPTIONS
Build & automate
For work no off-the-shelf tool covers.
Custom app development
Internal tools, portals and calculators that fit your process, like deal desks, pricing configurators and onboarding flows. Built around the way the team actually works, not a generic template.
INTERNAL TOOLS · PORTALS · CALCULATORS
AI process & custom agents
Find the repetitive work in your revenue team, then build AI agents that handle it: research, enrichment, CRM updates, call follow-ups and reporting. Keep people in control of decisions while the busywork runs in the background.
AI AGENTS · ENRICHMENT · CRM
Tell me where revenue gets stuck.
A free 30-minute call. You’ll leave with at least one thing to fix, whether we work together or not.